UGC videos built to make products easier to trust, understand and buy.
PsycheLicht connects brands with hand-selected UGC creators across Italy and Europe, with real video examples, clear positioning and public creator pages.
You give us the product, target audience, objective and channel. We narrow the roster around fit, timing and budget and coordinate the production of content for social, e-commerce and paid media.
The creator is the medium. The goal is content that makes the product value clear and moves the viewer toward the next step: click, lead, purchase or enquiry.
The creative has to earn the first seconds before it can sell anything.
Problem, use, proof and result are shown in a language people understand quickly.
A real person makes it easier to picture the product in everyday life.
Click, lead, purchase, booking or enquiry: the CTA depends on the campaign.
Watch real UGC videos and find the creator style that fits your brand.
Swipe or scroll to explore the examples
The content shown was created by creators featured in the PsycheLicht roster. Any brands or trademarks visible in the content belong to their respective owners and do not imply a partnership with PsycheLicht.
✓ Selected creatorsIt looks spontaneous. Every second still needs a job.
Hook, scene, product, proof, benefit and CTA have to work together. The right creator does more than show what you sell: they make it clear why it matters to the person watching.
200+ UGC Creators. Not a giant list. The right creator for the message.
The PsycheLicht roster brings together creators with different styles, niches, languages, locations and production strengths. We start with the product, audience and objective and narrow the choice to profiles that actually fit the project.
What are UGC videos? Content that makes products feel real.
UGC videos are creator-made assets designed to show what a product does, who it is for and why it can matter in the natural language of TikTok, Instagram Reels and social-first reviews.
Instead of imitating a traditional commercial, they show the product in use, make benefits and proof visible and place the brand message inside a situation people can recognise.
Browse creator profiles and video portfolios in our UGC Creator Directory.
How we produce UGC: from product to creative testing.
How it worksWe start with what you need the content to do
Sales, leads, clicks, launch, traffic or organic content. We define audience, channel, message, format, usage and budget.
We select the face that can carry the message
Niche, audience, language, location, camera presence, portfolio and budget are considered together.
The product becomes content
We coordinate the brief, product, script or concept, hook, scenes, proof points and CTA.
You receive assets ready to test
Final videos, optional hooks, variants, raw footage and usage rights are defined before production.
You do not need another list of creators. You need creatives that fit the job.
A self-service platform gives you access to profiles. PsycheLicht starts with the product, customer and objective, narrows the search and coordinates the collaboration through delivery.
Customer first. Creator second.
- Selection based on product, audience and message
- Real video portfolios before you invest
- Availability and compatibility checked before contact
- Hooks, formats and extras defined around the project
- One point of contact through delivery
The brand manages the search directly.
- Filter profiles without knowing who fits the message
- Compare rates, portfolios and availability one by one
- Manage negotiation, brief, revisions and follow-up
- Coordinate shipping and delivery directly
- Risk selecting by aesthetics instead of campaign objective
Tell us what you sell, who you sell it to and where the content will be used. We build the creator shortlist around that context.
Describe your projectFind creators and build better creator-led campaigns.
Directory & resourcesGlobal UGC Creator Directory
Browse creator profiles across markets and niches, with public pages built around video portfolio, positioning and discoverability.
Open the directoryUGC Creator Guides
Practical guidance on portfolio, positioning, rates, content production and working with brands.
Explore the guidesAI in Marketing
AI tools and workflows for creators and marketers, from content production to automation and productivity.
Explore AI toolsMarketing Psychology
Attention, persuasion, trust and behavioral principles applied to digital communication and creator-led marketing.
Explore the psychologyWe do not choose creators by aesthetics. We choose them for the message.
MethodPortfolio before proposal
Video comes first, so tone, presence, editing and product presentation can be evaluated before the project begins.
Objective before content
The brief defines what the creative needs to do: stop, explain, prove, create interest or move toward an action.
More markets, more possibilities for fit
The roster covers Italian, German, English and Spanish for projects aimed at different audiences and markets.
UGC for social, paid ads and e-commerce: one concept, multiple testing options.
Formats & extrasOrganic UGC
Talking head, demo, review, tutorial, routine and unboxing formats designed to explain products and build trust.
Paid ad creatives
Videos with a clear message, proof point and CTA. Usage rights are defined around the actual campaign duration.
Alternative hooks
Multiple openings for the same concept to test pain points, desires, objections and promises.
Raw footage
Raw clips when included in the project, useful for internal edits and further iterations by the brand team.
In-store & on-location
Creators available for retail, restaurants, hospitality, travel, events and local productions.
Photo, location & drone
When the project requires it, we select profiles with the skills and equipment for more visual productions.
Availability, variants, revisions and usage rights are always defined in the brief and proposal for each project.
Resources for creators.
CreatorBuild your UGC career
Learn how to structure a portfolio, position your offer, think about rates and approach creator-brand collaborations professionally.
Read the creator guides →PsycheLicht Academy
Training and resources for filming, editing, positioning and selling UGC content, from production skills to brand negotiation.
Explore the Academy →UGC videos for brands: what to know before production starts.
Pricing, formats, hooks, revisions and usage rights are defined around the project so the deliverables are clear before production begins.
What are UGC videos and where can brands use them?
UGC videos are creator-made assets designed to show products, services or experiences in a natural, social-first way. Brands use them across social media, paid ads, e-commerce and landing pages.
How much does a UGC video cost?
Pricing depends on the creator, number of assets, complexity, variants and usage. Before production starts, you receive a proposal with clearly defined deliverables.
How do you select the right UGC creators?
We start with the product, target audience, objective and channel. Then we assess niche, tone, location, language, camera presence, portfolio, availability and budget fit.
Can we provide the script or creative concept?
Yes. We can work from a finished brand script or start from a broader brief while preserving enough space for a natural creator delivery.
Can we request alternative hooks and raw footage?
Yes, when they fit the project. These assets are defined before production so pricing and scope remain clear.
Are paid-ad usage rights unlimited?
No. Usage rights are defined around the real campaign duration so an initial test does not carry unnecessary months of usage.
Can you organise in-store or on-location UGC?
Yes, when a suitable creator is available by region and project. The roster includes profiles for hospitality, retail, travel, food, locations and events.
Tell us what you need to sell. We start with the objective.
Send the product, target audience, objective, channel, format, timing and budget. PsycheLicht narrows the roster to compatible UGC creators and coordinates production.
One brief is enough for the first step.
Send a short description of the product, target audience, objective and intended use. We assess creator fit, availability and next steps.
Looking for UGC creators for a campaign?
Send the product, objective, format and timing. We use that context to identify creator profiles that fit the project.
Send the briefWant your own PsycheLicht creator page?
A hand-built public creator page with video portfolio and discoverability across Google and international markets.
See how it works